Good Story was founded in loving memory of talented young clothing designer Mimi Watts, who died in a snowboarding accident in Chamonix, France on the 8th December 2012. We want to give other young creative people the opportunities that Mimi didn’t have. So if you have  a fledgling business we’d like to hear from you.

We run the Good Story Mentoring Programme. We have a database of knowledgeable and experienced mentors who we match with creative entrepreneurs who wish to set up a business or who want help growing their business.



Interested in sharing your expertise with our talented young entrepreneurs? Then why not become a Good Story Mentor. Just complete our form and tell us a little bit about yourself and your business background. We look forward to hearing from you.

Here’s how it works. Good Story awards a select number of 18-30 year olds with free expert business mentoring to help their business flourish. If selected, you will be matched with a Good Story mentor who will support you for twelve months.


Like what we’re doing? Then why not support us with a donation.

Keep up to date with the latest news from Good Story.

Become a Good Story entrepreneur. If you’re aged 18-30 and would like to turn your talent in to a business, we’d like to know about it. We’re interested in businesses with a creative output, where something original and in some way valuable is created. Examples include literary work, painting, design, or an invention.

Just fill out the form and we’ll consider your plan in strict confidence and get back to you personally no matter what the outcome. If you would like help completing the form just contact us. Good Luck!

We’d love to hear from you whether you’re a young entrepreneur, a business expert who wants to offer your mentoring skills or someone is interested in our work who would like to support us.

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